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This series is supported by IDG. Customers are talking about your brand and products -- find out what they are saying with IDG Social Scout. Five years ago, YouTube was just getting started, MySpace was the most popular website in the U.S., and Facebook was still limited to college and high sc...

In honor of Mashable's five-year anniversary, this series is supported by IDG. Customers are talking about your brand and products -- find out what they are saying with IDG Social Scout. Five years ago, YouTube was just getting started, MySpace was the most popular website in the U.S., and Fac...

Jim Tobin is president of Ignite Social Media, where he works work with clients including Microsoft, Intel, Nature Made, The Body Shop, Disney and more implementing social media marketing strategies. He is also author of the book “Social Media is a Cocktail Party: Why You Already Know the Rules o...