From Facebook to Instagram to Pinterest and many more, social media platforms have become a top spot for commerce and connection. Social networking allows you to build relationships with people from all over the world – including getting your message across.
But these platforms offer much more than posting funny cat videos or direct messaging people. You can also generate some cash on the side while you’re at it.
Pinterest is one of those social networks that cater to particular niches. These niches are based on interests, stage in life, opportunities and more. According to SproutSocial, about 80% of users on Pinterest are female. Users, scrollers and searchers are on the lookout for inspiring new ideas, planning future opportunities and finding solutions to their problems.
If you’re looking for a fun side hustle that uses a platform you’re already on, providing that value for users can get you a little extra cash as well.
How To Make Money on Pinterest
To help get you started thinking about how you might use Pinterest to bring in a little extra income, here we share five ways to make money on Pinterest.
Learn the Platform
Before you dive in and start selling or consulting, be sure you’re familiar with the platform. If you don’t have an account already, get one. Start searching around, exploring different niches and finding what area piques your interest. With the variety of content and opportunities found on Pinterest, you’ll be sure to find an area that matches your skills and interests well.
You’ll also want to be familiar with how the platform functions in creating boards and sharing content. You’ll also want to know some often searched-for terms. Being comfortable navigating Pinterest will help you immensely as you try and use it to bring in a little extra cash.
Also by re-pinning other users’ content, you can grow in your understanding of best practices and increase your own awareness as well.
Choose Your Target Audience
Once you discover all the possibilities of Pinterest and find an area that matches your skills and interests, as well as something that is of interest to other users, narrow your focus to those users.
You can’t meet the needs and desires of every user on Pinterest. Choose your target audience that you want to focus on providing value to. That could be moms of young children, fitness enthusiasts, whole foods connoisseurs or college students.
Narrowing your focus on this one group will help you specialize your content and posts to meet their unique needs. Building this image and focus will help you gain followers and grow in popularity on the platform.
Build your knowledge of SEO (Search Engine Optimization) to cater your content to be found more easily when people search for a particular word or phrase.
Specialize Your Images
Like other social networking sites, Pinterest is image-based. Your feed displays a collection of photos with links to resources providing that recipe, workout routine, wedding venue and more. To establish yourself as an influencer, you’ll want to really focus on sharing and promoting high-quality photos that match your content and are click-worthy.
Promote Affiliate Products
Once you establish a following and demonstrate your credibility as a content provider, find a company and product within your specified niche to promote for a price. These affiliate product opportunities help companies increase awareness of their products. It also provides you the opportunity to earn money as a partner.
Be sure the product, service or company you promote is genuine and something you actually do use yourself. As you’ve established yourself as a credible influencer, build that trust with your followers and promote what you believe in.
Share the Pinterest Knowledge
Once you’ve discovered the path to making money on Pinterest yourself, share what you’ve learned and experienced with others through consulting and partnering with other organizations. Especially as social media continues to change and evolve, those seeking to be active on Pinterest have to stay up-to-date on best practices and strategies to use the platform to their advantage. Be a resource for them – and earn a consulting fee for some extra cash.
In addition to consulting, you can also create resources like e-books or white papers people would pay to download. Just be sure the content you share is valuable enough to inspire people to see the investment in promoting Pinterest in their social media arsenal.
Pay Some Bills With Pinterest
With so many opportunities found on social networking sites, you can use Pinterest to earn a little extra money. By understanding your niche and targeting your content to bring them value, you can further inspire, inform and encourage users to live their best life.