Namecheap is a domain name registrar that helps small business owners find affordable solutions for domain name registration, security certification, and privacy. They’ve been in business since 2000 and currently serve around 800,000 clients.
Namecheap Product Review
What’s in a name? If you’re marketing your small business online, basically everything. As the name would suggest, Namecheap is a domain name registrar dedicated to providing its customers with affordable, online branding solutions, and they’ve done so over 3,000,000 times.
Namecheap sells .COMs for $10.69/yr. That’s a few dollars cheaper than the usual cost at larger registrars like GoDaddy. What’s more is that Namecheap domains come with a free year of WhoisGuard privacy.
When you buy a domain name, the Internet Corporation for Assigned Names and Numbers (ICANN) requires that you provide your information to the WHOIS database. WHOIS therefore contains the contact information of anyone who owns a website. This is done for security purposes, but the unfortunate side effect of it is that the information can be accessed by spammers.
WhoisGuard automatically protects your personal information and allows you to market your business with an additional layer of privacy.
SSL Security Certificates
Namecheap also sells a variety of SSL security certificates at varying levels of protection. Certificates start as low as $7.95/mo.
The greatest value a small business can derive from an SSL is from the way it acts to cultivate trust and reputation. An SSL basically lets your customers know that your website is legitimate and that they aren’t putting themselves at risk of identity theft by purchasing something from your site. SSLs are the digital equivalent of keeping a brick and mortar shop looking presentable and professional – and they’re pretty much mandatory for any small business interested in eCommerce.
Choosing who to purchase your domain name from can often seem like a crapshoot. The value of Namecheap is twofold: affordable prices and an emphasis on small business security. For these reasons, we’ve ranked Namecheap a 4.3/5.
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