Among the things the Web has been able to do very well is discover a way to merge information with sales. The internet has taught us that you can inform while also selling, perhaps never more evident than with online course software. Kajabi is one of online course software programs that takes full advantage. It helps users sell content online by providing a course creator, storefront and marketing all under one roof.
Kajabi has fallen a little under the radar when compared to Podia and Thinkific, yet offers an interesting pricing structure as well as plenty of tools to get your digital products into consumer hands. Kajabi has been featured on the likes of CNBC, Time, HuffPost, Entrepreneur and Business Insider.
- Not only includes online courses but complete website as well
- No transaction fees, entrepreneur keeps 100 percent of profit
- Host live webinars to connect with students for latest information
Like Podia, Kajabi is intended for entrepreneurs yet may cater a little more to startups than Podia which largely banks on users already having an established following. The idea is to give the entrepreneur everything they need to launch, manage and market online content for the intent of profit.
While Teachable and Thinkific may have the easiest to use of all the best online course software providers, Kajabi does feature a number of high quality, modern templates for an online business. The templates are catered for specific needs, such as one for a landing page compared to one for a sales page.
It wouldn’t be an online course software provider without the ability to create an online course, Kajabi has a decent course editor, but again, it lacks the simplicity and practicality that Teachable is able to deliver. However, Kajabi still has a fairly straightforward course creator with no need to use code if you don’t need it.
A great feature is that Kajabi also includes an entire website with the online course software. The hosting is also included and is dependable. So while pricing for Kajabi is far more expensive than its competitors (more on that, below), the ability to have not only an online course but entire business website all under one platform is fantastic.
Kajabi enables quizzes and surveys along with automated, built-in live webinars in order to present content. The “drag and drop” landing page creation provides a lot of control over how your product information is presented and in what order.
Anyone in the business surely understands the importance of not only getting customers but keeping the conversation alive. Thanks to automated emails, you can keep that conversation rolling which can lead to repeat customers or increase traffic.
Kajabi does a really great job of giving entrepreneurs complete control over their sales. Merchants are able to boost revenue with one-click upsells and can customize everything from product price to the checkout experience. Overall, the marketing arsenal is adequate, though may not have as many tools available as Podia.
It is possible to contact Kajabi via email and live chat support. The email response time is not the greatest, and the live chat is only available during select hours of the week, and no weekend availability. The customer service is fair, but certainly not near as efficient as Thinkific.
Kajabi has three pricing tiers: Basic ($129 per month), Pro ($389 per month) and Premium ($899 per month). It is possible to get a small amount in savings by electing to get billed annual instead of monthly. All offer a free trial.
Though the price plans for Kajabi are far more expensive than Teachable, Podia and Thinkific the biggest difference is Kajabi also provides a complete website with the online course (and more than one site for Pro and Premium subscribers). There is some value in that incentive, yet it would be untrue to say it is by far the best deal.
The Basic plan is likely the most popular option due to its reasonable affordability and includes selling up to five products, 1 admin user and website, 1,000 active members and 25,000 marketing emails per month.
Meanwhile, Pro can get you connected to 10,000 active members and 75,000 marketing emails per month. The Pro plan also enables up to five admin users and the creation of three different websites. The Premium plan may seem ridiculously expensive yet you do get the creation of 10 different websites, 25 admin users and unlimited number of active members and pipelines. Entrepreneurs may send up to 150,000 marketing emails per month.
Thanks to no transaction fees, if you are a major player with multiple channels of profit you may really want to consider Kajabi since you can operate several different websites under one platform, at one price, and get aforementioned 0 percent transaction fee.
At first glance, Kajabi seems outrageously expensive. Yet it makes a lot of sense for entrepreneurs that have their hands dipped in a variety of industries or sales channels. Because you can create up to three different websites and ten different websites for the Pro and Premium plans respectively, there is actually value there when you break the price down per website.
The all in one package of having landing pages, sales and marketing streaming through one platform takes a lot of headache out of the major players and that convenience usually comes with a cost. It does here, yet Kajabi can really help dictate sales since you have control over almost everything.
However, if you are a new startup or do not plan to sell online content through a variety of different industries or channels — Kajabi has little to go for it. You can save far more money with Podia which has comparable features including landing pages, as well as zero percent transaction fees.
Overall, the course and web builder is good and not great. Which seems like the trend for the rest of the Kajabi software. Lots of things to utilize, yet nothing it does truly outstanding.
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