Cloud-based communication has become one of the most practical tools for today’s forward-thinking business owner. With the most advanced tools and most reliable systems to provide your customers and business partners with ways to contact you and your associates, choosing to contract with technology-based systems is the most logical option.

Many service providers have been making the online telecommunications options more varied; 8×8 is one of these companies that hopes to gain the trust and respect of business owners with their robust cloud-based communications services geared toward savvy entrepreneurs that look for value, simplicity and robust solutions for a complex marketplace.

What do we like about 8×8?

8×8 has multiple solutions for any size business and is geared for different types of companies as well. They offer three different packages based upon the size of your company (small, mid-market or enterprise) and then solutions based on the specific needs of your type of business, such as if you need call center software, have a home based business, or require a hosted PBX system.

There are many different options to explore, including being able to offer technical support to your customers with your new communications system or make and receive international calls, which can expand your customer base and profit margin.

8×8 offers webinar training to help assist its customers to increase their success with using the tools they have in their communications arsenal to make more money and become more profitable. You can learn how to meet with anyone, anywhere with web conferencing so that your business can become more globally-minded and your profit margins can be pushed beyond your local borders.

Collaboration on projects can be seamless and instant, giving you the ability to have the most qualified team members work with you on projects, no matter where in the world you or they are located, giving you a better team to work with and better products to represent in the global marketplaces as well.

What don’t we like about 8×8?

Pricing was not nearly as transparent as other business communications sites like 8×8 have been, so it makes this reviewer wonder if one of the drawbacks must be in what price will be attached once the online shopping cart is filled. There are few references to security measures and protocols or any of the redundancies that usually typify the more reliable online networks.

While this does not necessarily mean that a service is not redundant or reliable, a business owner would be wise to ask about what measures are taken to ensure call stability, security and clarity for long distance and even international calls. You will also want to compare pricing and service quality against 8×8’s various competitors.

In summary, one of the main selling points that stood out was the educational materials that could promote a company’s usage of their communications systems to increase their return on investment, or ROI. Turning a business expense into a useable asset will always be a valuable resource and 8×8’s training resources, webinars and web conferencing abilities can empower business owners to turn their own companies into global powerhouses of commerce.